The PhD Project Marketing DoctoralStudents Association Tips and Tricks 2005 Conference Presentations: Ailwadi McAlister – Developing a Managerially Relevant Research Stream. Dr. Arturo Vasquez - From Dissertation to Publication. Dr. Arturo Vasquez – Marketing Strategies. Dr. Bill Wilkie – Scholarship in Marketing, Lessons from the 4 Eras of Thought Development. Dr. Bhada – Effective Teaching. Dr. Eric Arnould – Getting Published. How to Publish. Dr. Mary Jo Bitner – PhD Project, July 2005. Dr. Roland Rust – Journal of Marketing. Stephen Nowlis – PhD Project 2005. Dr. Sharon Beatty – A Few Pearls of Wisdom, PhD Project 2005. Dr. Stephanie Dellande – From Dissertation to Publication. Dr. Rajan Varadarajan - Is Marketing in Need of Reform Presentation, July 28, 2005.