Objectives

Transformation of the day-time graduate level offerings at Rutgers Newark to satisfy emerging CPA requirements
and the morphing of accounting organizations and professionals service organizations.
 
 

Environmental Issues

There is tremendous emerging demand for graduate accounting courses due to the 150 hour requirement.
Rutgers will be in an advantageous competitive position by offering the 3+2 that will satisfy the 150 hour
requirement and provide also an MBA.

Integrating technology into the curriculum and technological concentration we will satisfy the current trend in
Professional Service organizations focusing on consulting and technology. Hopefully we can proceed to
create much demand for our graduates even at entry point.
 
 

Strategy

• No net course offering change
• Higher utilization of existing courses
• Course reuse and evolution
• Investment on course and their modernization and modularization
• Evolution for dual distance learning track
• No new faculty permissions are needed at this point.

-The MS in Taxation and the MS in governmental accounting are also options for undergraduates with degrees in accounting to
  fulfill the 150 hour requirement
-All technology courses proposed in this integrated set of offerings are existing MBA courses offered by the different
  departments of FOM.
-The 3+2 program includes our students coming in as Freshmen and transfers (2+1+2).
 
 

Steps

• Immediate emphasis on recruitment and the preparation of materials for advertising with the emphasis on the                                                           technologization of the profession.

• Work on existing offerings to integrate additional technology

• Understand what can be removed from the curriculum still satisfying MBA and CPA requirements to add                                                                      technology in order to have the potential ability to give a concentration in information systems or electronic                                                                    commerce also as part of the PA/MBA/3+2.

The Different Programs

The Classic PA

While we should evolve the content of the PA, it will be costless to keep running the current 'change PA' fir a while to
satisfy existing demand and services for other countries.
 

The Techno-PA

A variation on the current PA for students not intending to obtain certification but to work on some capacity in techno-financial
positions both in industry and professional services firms.
It involves the current PA curriculum less 3 courses plus three alternative existing courses.
 

The 3+2 program (Joint BA/MBA program)

A program for Rutgers and other students in which they get an undergraduate and an MBA degree as well as all instructional
pre-requisites for a CPA in 4 years and two months. This includes 2 summers.
 

The 4+1 program, (Techno 150 Hour Program)

Traditionally the PA program does not accept students with undergraduate degrees in accounting. This version will accept these
students and complete their requirements with all MBA core courses and a strong emphasis in technology. This program will be
both for Rutgers undergraduates and graduates from other four year programs
 
 

A FOCUSED PLAN FOR RECRUITMENT OF PAMBA STUDENTS

The Rutgers 3+2 Joint BA/MBA Track in Professional Accounting

Intensive implementation and marketing of existing agreements articulated between GSM and Rutgers colleges for undergraduate students
who do not major in accounting to transfer after three years of undergraduate studies to the 14 month PAMBA program. At graduation
after four years and two months the students will be awarded BA and MBA degrees and will qualify to take the CPA examination within
the 150 hour requirements. This track requires careful planning for students to complete their undergraduate major requirements before
they transfer to PAMBA. The 3+2 program is open to transfer students but some individual tailoring of the curriculum may be necessary.
 
 

The 4-1 BSPAMA Techno 150 Hour Track

Intensive implementation and marketing of the Rutgers 4-1 BSPAMA 150 Hour Track. In this track students with a Bachelor Degree from
Rutgers and a major in accounting, hitherto barred from the PAMBA program, will be admitted to a fifth year track within PAMBA
emphasizing training in information technology. They will graduate with a Master in Accountancy Degree with emphasis on Information
Technology and will qualify to take the CPA examination within the 150 hour requirement. This program will accept students from
Rutgers and other institutions.
 
 

Marketing Highlights

• Internet marketing campaign focused on advertising on web sites frequently visited by targeted students and providing                                                        links to the PAMBA site

• Major improvements in the PAMBA Web site.

• Intensifying collaborative efforts with placement counselors and academic advisors in undergraduate programs in Rutgers                                                  colleges and selected outside colleges.

• Agreements with feeder schools and joint programs

• Leaflets in key schools

• Ten presentations at different feeder schools

• Negotiations with CPA for scholarships in the progressively deployed distance program where some courses and the                                                               150 hour requirements can be partially completed at the professional's desk

-Progressive integration of additional technology into each course
-Progressive development of overlapping 'learn from the desk' options
-In house 'learn from the desk' contracts with professional service firms and industry
 
 
 
 

Summer year 1		PA (MBA)	3+2 Joint BA/MBA	4+1 & 150 hrs (MS)
The Defriezing Block	cybercamp
	Accounting cycle
	Accounting lects.
	Other
Calculus for managers	2	(*)	(*)	(*)
Statistics for Managers	2	(*)	(*)	(*)
Managerial Economic Analysis	3	X	X
Business Communication	2	X	X	X
Financial Management	3	X	X
Organizational Behavior	3	X	X
Intermediate Accounting I	3	X	X
Fall
Advanced Financial Management	3	X	X	X
Operations Management and Decision Support Systems	3	X	X
Intermediate Accounting	3	X	X
Auditing and Accounting Information Systems	3	X	X
Management Accounting and ERPSs	3	X	X
Statistical Models		X	X

 
 
 
 

Spring
Aggregate Economic Analysis	3	X	X
Advanced Operations Management & DSS	3	X	X	X
Business Law I	3	X	X
Tax Aspects of Business Management	3	X	X
Accounting Theory	3	X	X
Advanced Auditing and AIS	3	X	X	X
Summer 2nd Year
International Business Environment	3	X	X
Business Policy	3	X	X
Marketing Management	3	X	X
Business Law II	3	X	X
Taxation of Business Entities	3	X	X	X
Accounting research (FLEX)	3	X	X	X
Non PA Courses
Issues Financial EC	AIS	O	O	O
Internet Technology	AIS	O	O	O
Computer Technology	MSIS	O	O	O
Intro to EC	AIS/MSIS	O	O	O
Networking	MSIS	O	O	O
Security in EC	MSIS	O	O	O
ERPS	AIS	O	O	O
Consulting Skills	OB	O	O	O
Electronic Marketing	MKTG	O	O	O
Supply Chain Management		O	O	O
Object Oriented			O	O
		CHOOSE 2 FOR AIS OPTION O	CHOOSE 2 FOR AIS OPTION	CHOOSE 5 FOR TECHNO MACCI

 X Normal offering
 * Pre-requisite (may be waived)
 O Optional courses to be chosen